Profile

Professor Luis Carlos Herrera Gutiérrez de Velasco earned a doctorate in Design Development and Teaching from Universidad Madero de Puebla (2010–2015), a master’s degree in Industrial Design from the National Autonomous University of Mexico (1991–1993), a specialization in Printed Media from the Rochester Institute of Technology, New York, United States (1975–1976), and a degree in Industrial Engineering from the National Center for Technical Industrial Education (1970–1975).

At the Autonomous Metropolitan University, Azcapotzalco Campus, he served as full-time professor in the Department of Design Evaluation beginning in 2004 (and previously as part-time professor beginning in 2002). He was Head of the History and Design Area, Director of the Division of Sciences and Arts for Design (CYAD) from 2009 to 2013, and Academic Secretary of CYAD from June 2006 to July 2009. Earlier, he was Head of Area and professor in the Department of Processes and Techniques from 1977 to 1986.

At other academic institutions, he served as Head of the Communication Sciences Program and professor at Universidad La Salle (2000–2004); Director of the Educational Technology Center at the Popular Autonomous University of the State of Puebla (1996–1999); Head of the Department of Graphic Arts and Design and professor at the University of the Americas Puebla (1984–1993); and adjunct professor at Universidad Iberoamericana (Puebla campus), the International Center for Foresight and Advanced Studies (CIPAE), and the Latin American Institute of Educational Communication (ILCE) in Mexico City.

In the professional field, he worked as Manager of Graphic Computing and Video Art at Qualli, S.A. de C.V. (1993–1996), as well as Director of Design in Service and Graphic Communication Consulting at Herrera Neve Diseñadores Asociados. He also provided technical consulting in design, graphic arts, and engineering to several companies in Mexico, Central America, and South America.

He had broad teaching experience, delivering 115 undergraduate courses and 12 master’s courses at UAM, as well as 70 undergraduate courses and 25 master’s courses at other higher education institutions. He served as advisor for 43 undergraduate theses and 4 master’s theses at several universities in Puebla and Mexico City, and he contributed to curriculum development at UAM, Universidad La Salle, and the University of the Americas Puebla.

His academic production includes the book Obra arquitectónica de los profesores de la UAM, 14 articles on design, communication, semiotics, typography, graphic arts, education, ethics, and epistemology, as well as six audiovisual productions on architecture and culture. He presented 30 papers, delivered 62 lectures, and taught 48 courses and seminars at institutions in Mexico, Central America, South America, Spain, and the United States.

His distinctions include the “Gabino Barreda” Medal of Merit awarded by the National Autonomous University of Mexico (1997), participation as evaluator of research areas at UAM Azcapotzalco Campus, service as member of the Board of Trustees of the University of the Americas Puebla (1986–1990), participation as juror in several graphic arts and design competitions in Mexico and South America, and accreditation as Expert in Packaging Design by the College of Graphic and Industrial Designers of Mexico (CODIGRAM). He also received a CONACYT scholarship to pursue studies in Rochester, New York, United States.