Dr. Marcela Esperanza Buitrón De la Torre is a full-time Professor-Researcher in the Department of Processes and Techniques for Design Production within the Division of Sciences and Arts for Design (CyAD) at the Universidad Autónoma Metropolitana Unidad Azcapotzalco, where she currently serves as Head of the New Technologies Research Area. She holds Level I status in Mexico's National System of Researchers (SNII) in the Humanities Area and holds PRODEP Desirable Profile recognition.

She earned her Bachelor's degree in Graphic Communication Design (1997), Specialization in Hypermedia (1999), Master's degree in Design (2005), and Ph.D. in Design (2012), all from UAM Azcapotzalco. She has completed over 90 professional and faculty development activities, including the Diploma Program in Teaching Innovation and Information Technologies offered jointly by UAM Azcapotzalco and the University of Barcelona.

She has led and collaborated on research projects integrating design with digital technologies, with an emphasis on UX/UI design and information design and visualization applied to interface development for ubiquitous virtual learning environments (u-Learning) and digital health systems (e-Health). Her current research applies both lines to addressing issues affecting older adults, prioritizing user experience, accessibility, and clear visual communication. She is the author and co-author of over 50 academic publications, including journal articles, proceedings papers, and books, and has delivered more than 60 presentations at national and international academic forums.

In teaching and graduate mentorship, she instructs courses in the Graphic Communication Design undergraduate program and in the Master's and Doctoral programs in Design and Information Visualization at UAM Azcapotzalco, while supervising Suitable Communications of Results (ICR) and doctoral dissertations. In institutional governance, she served as elected faculty representative before the CyAD Divisional Council (2011–2012) and the Azcapotzalco Campus Academic Council (2023–2025). She directed the journal Tecnología & Diseño from 2016 to 2022 and currently chairs its Editorial Board. Her distinctions include the 2020 Teaching Award, University Merit Medals for her undergraduate, specialization, and doctoral studies, and an Academic Distinction for her Master's degree.