Professor Francisco Gerardo Toledo Ramírez holds a Ph.D. in Media Studies (2012) from the University of Western Ontario, Ontario, Canada. He obtained a master's degree in Visual Arts, Painting, Theater, and Experimental Graphics in Florence, Italy (1981); a Master's in Visual Arts at ENAP (National Plastic Arts School) from UNAM (Universidad Nacional Autónoma de México) in Mexico. He was trained in Digital and Web Interactive Design in Mexico and Canada (2005). He obtained a Bachelor of Design in Graphic Communication degree at the Universidad Autónoma Metropolitana (UAM) Azcapotzalco Campus (1977-1981).

He has taught Design since 1983. Since 1993 he has been a full-time Professor/Researcher at the Department of Design Evaluation of UAM Azcapotzalco Campus.

His research focuses on theories of creativity, graphic expression, visuality and transdiscipline, digital interface, computer-assisted design, virtual worlds aesthetics, pedagogy of design, and techno-digital culture and aesthetics.

He has been a critical reviewer and collaborator of The Metaverse Creativity Journal (UK); The Journal of Virtual Worlds Research and Subtle Technologies (CA). In 2014, he published a chapter ("Consensual Hallucination: Bryn Oh's Second Life-Based Work") in the n.° 4 Vol. 1 of The Metaverse Creativity Journal.

In 2013, a chapter of his ("Individually Social: From Distribute Aesthetics to New Media Literacy. Approaching The Merging of Virtual Worlds, Semantic Web, and Social Networks.") was selected and published in the book: The Immersive Internet. Reflections on the Entangling of the Virtual with Society, Politics, And The Economy (Sweden and UK), Teigland & Power (Macmillan UK).

He was a member of the NVWN (The Nordic Virtual Worlds Network) based in Stockholm, Sweden, between 2009 - 2014.

His artistic work has been exposed in Mexico, Canada, the United States, Japan, Sweden, Denmark, England, Norway, France, Spain, Italy, Argentina, and Portugal as part of the collections of Modern Art Museums of Setagaya Japan, House of The culture of Argentina in Mexico and Mexico in Argentina, National Museum of Printing in Mexico, Justina M. Barnicke Gallery from the University of Toronto, Canada and the artistic heritage of the UAM.

Doctor Gerardo Toledo currently conducts research into basic, theoretical, and foundational subjects for the development of new pedagogy of design. The field of knowledge about the interaction between design-technology-culture-society constitutes the center of his research interests around digital and technology culture; carried out since the mid-nineties up to today.

As a designer, visual artist, and doctor in Media Studies, his professional and academic approach is, naturally, eclectic, transdisciplinary, and synthesizing. The field of education and art education is the natural context in which the topics he investigates become applied and transferred to teaching.

He is married to visual artist Dianne Pearce and is the father of a girl, currently 15 years old. He has dual nationality, Mexican and Canadian; since 2006, he resides in Canada.